{"id":2218,"date":"2018-09-05T10:31:15","date_gmt":"2018-09-05T07:31:15","guid":{"rendered":"https:\/\/karlerik.octadev.ee\/operail\/uncategorized\/operail-brand-shortlisted-for-estonian-design-awards-finals\/"},"modified":"2022-05-16T15:02:05","modified_gmt":"2022-05-16T12:02:05","slug":"operail-brand-shortlisted-for-estonian-design-awards-finals","status":"publish","type":"post","link":"https:\/\/operail.com\/en\/press-releases\/operail-brand-shortlisted-for-estonian-design-awards-finals\/","title":{"rendered":"Operail brand shortlisted for Estonian Design Awards finals"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"line-height: 115%;\"><b>The finalists for the 2018 Estonian Design Awards were announced during the last week, with Operail included among the best in the company graphics category.<\/b><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"line-height: 115%;\">The team behind the Operail brand, which was unveiled two day before Midsummer Day, is Identity, a well-known and respected concept and design agency. According to the agency\u2019s creative director, Ionel Lehari, the original task was very clear and they knew exactly what had to be done. \u201cThe organisation is no longer associated with its former parent company and has significantly expanded its area of activities, and thus it needed a new identity,\u201d he says. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"line-height: 115%;\">The biggest success of Operail\u2019s rebranding, according to Identity\u2019s brand strategist Ants Lusti, is the short name, which hints at great value. \u201cThrough its name, Operail tells you exactly what it does: it actively operates in the railway industry,\u201d explains Lusti. Regarding the brand\u2019s visuals, creative director Lehari comments: \u201cIllustrations that interpret visions of the future play a very important role in the brand\u2019s visual identity, and we have placed a lot of emphasis on them.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"line-height: 115%;\">According to the client, the company\u2019s new logo, an ever-turning wheel, represents the organisation\u2019s 150 years of experience on the railways as well as the continued pursuit for excellence, says the chairman of the Operail board Raul Toomsalu. Toomsalu adds: \u201cOur motto is: \u201cOperail, more than a railway,\u201d<i> <\/i>which means that we are focused on prompt, customer-centric, whole-chain service and the continuous development thereof.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"line-height: 115%;\">The winners of the 2018 Estonian Design Awards will be announced on 12 September. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The finalists for the 2018 Estonian Design Awards were announced during the last week, with Operail included among the best in the company graphics category. The team behind the Operail brand, which was unveiled two day before Midsummer Day, is Identity, a well-known and respected concept and design agency. According to the agency\u2019s creative director, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[63],"tags":[],"class_list":["post-2218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Operail brand shortlisted for Estonian Design Awards finals - Operail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/operail.com\/en\/press-releases\/operail-brand-shortlisted-for-estonian-design-awards-finals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Operail brand shortlisted for Estonian Design Awards finals - Operail\" \/>\n<meta property=\"og:description\" content=\"The finalists for the 2018 Estonian Design Awards were announced during the last week, with Operail included among the best in the company graphics category. 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